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100% Custom Code

Custom Shopify Theme Development

Bespoke Shopify themes built from scratch. No templates, no limitations. Pixel-perfect designs that convert, perform, and scale with your business.

Discuss Your Theme

What You Get

Every custom theme is built specifically for your brand and business requirements.

100% Custom Code

Not a modified template. Built from scratch using Shopify's Liquid, JavaScript, and modern CSS. Your code, your ownership.

Mobile-First Design

Most traffic is mobile. Your theme will look and work perfectly on phones, tablets, and desktop - not just be "responsive."

Performance Optimized

Fast from day one. Clean code, optimized images, efficient loading. No bloat from features you'll never use.

SEO-Friendly Structure

Proper semantic markup, schema data, and technical SEO best practices built into the foundation.

Customizable Sections

Full use of Shopify's section architecture. Edit pages visually in the theme editor without touching code.

Documentation & Training

Comprehensive documentation for your team. You'll know exactly how to manage and update your theme.

Template vs Custom Theme

When does it make sense to invest in a custom build?

Template Theme

  • Lower upfront cost
  • Quick to launch
  • Looks like other stores
  • Limited customization
  • Bloated code
  • Fighting the framework
  • Dependent on theme updates

Custom Theme

  • Unique to your brand
  • Built for your workflow
  • Exactly the features you need
  • Clean, fast code
  • Easy to extend
  • Full ownership
  • Long-term investment

Theme Development FAQs

How long does a custom theme take?
Typically 6-10 weeks from kickoff to launch, depending on complexity. This includes design implementation, development, testing, and refinement. I'll give you a specific timeline after understanding your requirements.
Do you do the design too?
I'm a developer, not a designer. I work best with designs provided by you or your designer. If you need design help, I can recommend partners or work from detailed wireframes and brand guidelines.
Should I rebuild or refactor my existing theme?
It depends on your current theme's foundation and your goals. Sometimes a strategic refactor is more cost-effective. Let's look at your current setup together - I'll give you an honest recommendation.
Can you migrate my existing content?
Yes. Content migration (products, collections, pages, blog posts) is part of the launch process. I'll ensure everything transfers correctly and looks right in the new theme.
What about ongoing updates?
After launch, you can manage content yourself through Shopify's editor. For code changes or new features, I offer ongoing support retainers or project-based work. Many theme clients become retainer clients.

Ready for a Custom Theme?

Book a discovery call to discuss your vision. I'll help you understand what's possible and what it would take.

Discuss Your Theme
Shopify Developer UK API Integrations Speed Optimization Ongoing Support